INCREASE YOUR ONLINE CASINO’S PROFITABILITY

Keep Players Coming Back by Accepting Alternative Payment Methods

by Joe Maltese

Online casino gaming has exploded in popularity within the last decade and continues to evolve to meet the needs of players worldwide. Nowadays, operators have the opportunity to capitalize on new trends in payment software to increase their client base and keep players coming back.

The integration of Bitcoin APIs to an online gaming platform’s (OGP) payment gateway is one of the newest trends to hit the iGaming industry. Bitcoin is a cryptocurrency and a new form of peer-to-peer online payment system that is not governed by a bank’s authority. Bitcoins can be obtained primarily through mining, a complex process where an individual uses specialized software to add transaction records to Bitcoin’s public ledger of past transactions, which is called the “blockchain.” Network nodes verify the legitimacy of the Bitcoin transaction records added to the blockchain. If accepted, new Bitcoins are created and awarded to the individual in a proof-of-work logic. This system controls how many new Bitcoins are distributed and how existing ones are spent.

Bitcoin gambling has quickly grown in popularity primarily because it offers faster transactions than using a traditional banking method and it allows customers to play with total anonymity since it is its own currency that does not use a client’s bank account information to complete the transaction. Additionally, players can transfer funds anywhere in the world and avoid inconvenient exchange fees.

Likewise, Android Pay and Apple Pay joined the list of popular and acceptable payment methods for customers, and casino operators have already begun implementing their APIs onto their sites for faster and more secure transactions. By adding their card information to their Android Pay and Apple wallets, users can pay on-the-go using fingerprint/Touch ID or passcode verification methods. Neither Google nor Apple collect the payments for these transactions or store credit card information on their servers, so purchases remain private.

When it comes to online payment transactions, there is no room for error. Clients want their money fast and complying with this essential aspect of an OGP, as well as offering clients more than one way to claim their winnings is critical to your success. Integrating these new methods of payment to an OGP’s payment gateway simplifies the transaction process, boosting the user experience in a way that will keep players coming back to your online casino.

For more information on how to get expert help with integrating these payment methods or other online casino gaming development services, visit chetu.com/online-casino

Disclaimer:

Chetu, Inc. does not affect the opinion of this article. Any mention of specific names for software, companies or individuals does not constitute an endorsement from either party unless otherwise specified. All case studies and blogs are written with the full cooperation, knowledge and participation of the individuals mentioned. This blog should not be construed as legal advice.

Chetu’s Gaming team implements solutions for the Gaming Industry. Chetu differentiates itself in providing industry specific expertise combined with its low cost, high productivity model. You can find more information about the portfolio of our Gaming experience at: https://www.chetu.com/gaming-software-solutions.php

Chetu was incorporated in 2000 and is headquartered in Florida. We deliver World-Class Software Development Solutions serving entrepreneurs to Fortune 500 clients. Our services include process and systems design, package implementation, custom development, business intelligence and reporting, systems integration, as well as testing, maintenance and support. Chetu’s expertise spans across the entire IT spectrum.

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